WHAT IS THE ROOT CAUSE OF ISSUES THAT MOST BUSINESSES FACE?
Maria Ross, in her 2019 book The Empathy Edge, argues that lack of empathy is a root cause for many of the issues that the majority of businesses face.
When you make the effort to truly put yourself in the shoes of an employee, coworker or customer (especially when you are upset with them), the impact is transformational, and causes significant ripple effects.
Empathy within your own organization results in happier people, higher quality of work, less turnover, more loyalty and stronger relationships.
Empathy toward your customers results in the ability to meet and anticipate their needs, and to deliver solutions that they may not even know to ask for.
I recommend the book, and there are also the following free guides available at the link below:
Habits and Traits of Empathetic Leaders
Habits and Traits of Empathetic Cultures
Habits and Traits of Empathetic Brands
The Brand Authenticity Checklist
Affinity Recruiting, LLC